The Kenya Yearbook Editorial Board (KYEB) and the Media Council of Kenya (MCK) have committed to work together to ensure citizens get better services from the two organisations.

In a meeting attended by KYEB Board chairman Sande Oyolo and CEO Lilian Kimeto as well as MCK chief executive David Omwoyo, the teams acknowledged the valuable strengths of the two institutions as they called for closer collaboration.

Their discussions delved into identifying areas for cooperation that would culminate into the signing of a Memorandum of Understanding (MoU).

Their discussions delved into identifying areas for cooperation, which would include co-messaging and co-branding. This would culminate into the signing of a Memorandum of Understanding (MoU).

“The communication space is quite huge and very little is happening within it. We will turn things around through collaboration,” he said.

Ms Kimeto expressed her desire to deepen the existing relationship between the two organisations and formalise it by signing the MoU.

The collaboration between KYEB and MCK holds a big promise for the communication industry. By combining KYEB’s storytelling prowess with MCK’s regulatory expertise, the partnership would create positive outcomes for citizens.