Today 1/4/2025, the Kenya Yearbook Editorial Board (KYEB), led by Chief Executive Officer Lilian Kimeto (center), hosted the African Public Relations Association (APRA) for a consultative meeting at the KYEB office. The meeting discussed several areas of partnership, including the upcoming 36th Annual African Public Relations Conference, which will be held in June 2025 under the theme ‘Transforming Africa through Safe and Responsible Digital Communication: Celebrating 50 Years of APRA.’ This theme aligns well with the Kenyan Government’s agenda to position Kenya as an AI hub on the continent, as outlined in the Kenya National Artificial Intelligence Strategy 2025, launched by the Government last week.
The APRA team was led by APRA President Arik Karani – Kenya (4th from right), APRA Vice President Prof. Michelle Mekeme – Cameroon (3rd from right), APRA Secretary General Dr. Omoniyi Ibietan – Nigeria (2nd from right), and Veronica Abnede (1st from right). They discussed potential areas of collaboration between the two institutions. Also present at the meeting were PRSK Vice President Patricia Ndede (4th from left), PRSK Secretary General Noella Mutunda (3rd from left), Amos Kariuki from PRSK (2nd from left), and Lucy Maina from KYEB (1st from left)